Google is one of the largest corporations in the world today. The company’s flagship product is of course the search engine, without which many people find it hard to imagine functioning on the Internet, and in the world in general. Almost everyone uses the search engine to find service outlets, stores, and knowledge.
Another area of reality that Google also has a huge impact on is often forgotten. The point is that the business model implemented by the company has given thousands of e-commerce companies the opportunity to develop.
How it all started – Google’s history
Google Search History
The creation and development of Google is a model example of the American dream. It all started with two students working in a garage on their university project. At that time, they created the BlackRub algorithm – an innovative way of analyzing hypertext links. In a very simplified way, the algorithm for positioning websites, renamed PageRank, uses a neural network, created in this case by independent websites with links to the positioned page. The general rule is that the more links, the higher in the search engine a given web address is placed. Previously, search engines relied almost exclusively on the number of key phrases on the page, which left much to be desired in the search results.
Google’s history began with a search engine albania mobile phone numbers database and it is still the company’s most important product. However, the scope of services provided by the company is much larger. Reality has been revolutionized by, among others, the Gmail mailbox, the Google Chrome web browser, or the detailed Google Maps.
Business on Google
Google’s gigantic revenues the best lead magnet ideas for e-commerce businesses come mostly from advertisers. Such a business model has given many companies, especially e-commerce companies, a chance to develop. The possibilities of online marketing have been significantly increased, so today only the resources and abilities of entrepreneurs determine whether they will be able to exist.
Effective advertising on Google involves:
website positioning
AdWords campaigns and remarketing
content marketing
Phrase position in Google
Customers who want to make purchases online find the right e-commerce companies basically only through search engines. Of course, the higher the link to a given page appears, the more often customers click on it. That is why positioning websites is so important, aimed at maximally raising the position of the phrase in Google.
AdWords Advertising
An extremely important event in the history of Google was the creation of AdWords. This innovative marketing method forever changed the bahrain leads ace of the e-commerce industry and trade in general. It consists of displaying purchased ads in the search engine, but also on Google partner sites. A unique solution is their thematic matching to the recipient. Google uses the history of Internet browsing, and thus also the interests of a potential customer, to increase the probability of their interest in a given ad. AdWords works perfectly in remarketing – if a customer does not complete their purchase in an online store, Google will deceptively remind them of this by displaying appropriate banners or advertising videos.
Google AdWords allows entrepreneurs to create an effective and at the same time very cheap advertising campaign. Marketing materials reach selected recipients, and the advertiser pays only for conversion, i.e. effective advertising.
Paid links
Paid links are one of the services provided by AdWords, which are supposed to raise the position of a phrase in Google. For a fee, a link to a given site is raised to the top of searches, making it impossible to miss. However, experts argue whether it is worth buying paid links. Many of them claim that traditional website positioning is a better solution, because Internet users do not trust sponsored links.