Advantages and disadvantages of using front and back offers for a successful email marketing campaign
Here you will learn the pros and cons of using front and back offers in your email campaigns. Email […]
Digital Marketing
Online Marketing
Digital Marketing
Keys to building your company’s corporate identity
Corporate identity is defined as the set of elements that convey the personality and shared values of a company .
Digital Marketing
What is hyperpersonalization and how to achieve it in 2024?
This dream of closer and more personal customer service is now a reality, thanks to hyper-personalization . Contrary to what
Digital Marketing
Customer service via chat: 4 good practices to adopt
Live chat service is a form of synchronous support where customers can get real-time assistance through conversational tools such as
Digital Marketing
Strategies to influence consumer behavior
Consumer behavior encompasses the actions that people take to satisfy their needs and desires through the acquisition of products or
Digital Marketing
Humanized communication: what it is and how it works in the age of AI
Humanizing a brand is the process of attributing human characteristics to a business entity in order to establish an emotional
Digital Marketing
Generative AI: A Complete Guide for Those Short on Time
With generative AI, there is a strong sense of uncharted territory in terms of its use. It is a truly
Digital Marketing
What is Conversational Marketing and what are its benefits?
Conversational marketing is a strategy that aims to establish dialogues with customers through interactive channels, such as online chat, social
Digital Marketing
Humanized communication: what it is and how it works in the age of AI
Indeed, according to Zendesk’s CX Trends 2024 , 70% of leaders plan to integrate generative AI into many of their
Digital Marketing
Generative AI: A Complete Guide for Those Short on Time
What was once a novelty is now part of the foundation of different technologies, even in sectors such as finance,
Digital Marketing
[TOP 4] Disadvantages of chatbots for customer service
However, consumers still have reservations about using them. According to data from Userlike , 60% of customers prefer to wait
Digital Marketing
What is a chatbot? What is it for and how does it work?
Also called virtual assistants, chatbots are preconfigured programs that can instantly decode questions, query the database, and immediately answer users’