Can you identify the main SMS marketing trends for 2020? SMS has been with many readers for a lifetime. The first GSM standard for digital telephony was invented by Mati Makkonen in 1985. But it was on December 3, 1992 that the first SMS as we know it today was sent.
It happened in Newbury, Berkshire (United Kingdom). The programmer Neil Papworth sent this first SMS, whose acronym stands for « Short Messaging Service » or « Short Message Service ».
A whopping 27 years have passed since then and SMS continues to play an essential role in many digital marketing strategies. Hence the importance of knowing the SMS marketing trends for 2020.
TABLE OF CONTENTS
A channel that bets on brevity
What makes SMS Marketing important?
5 of the top SMS Marketing trends for 2020
1.- Brands will continue to use SMS to get closer to their customers
2.- More personalized and conversational SMS
3.- The commitment to rich SMS
The potential of rich SMS
4.- Storytelling for more turkey telegram phone number list effective communication
5.- Artificial Intelligence to enhance SMS Marketing automation
A channel that bets on brevity
Throughout all this time, there are some things that have remained unchanged in the SMS world. The number of characters remains at 160. Thus, SMS messages maintain the essence of their existence: they are abbreviated communications . An essence that they shared with Twitter until 2017 when this social network decided to double its number of characters from 140 to 280.
This is something that
A remains in the SMS marketing trends for 2020. Because the 10 key crm benefits for small businesses configuration of the SMS itself determines the way in which the messages are written. Writing involves an exercise in synthesis: going to the essential is the basis of the message on this channel.
What makes SMS Marketing important?
SMS data
There are some aspects that make SMS Marketing stand phone database out. Mainly, it is a digital channel compatible with most mobile devices, its coverage is absolute . It is available on 2G, 3G, 4G and 5G networks.