Local SEO, or multi-location SEO, is where traffic to a website comes in from multiple locations. This type of SEO helps improve the visitor experience, as your website serves those visitors with what it has to offer. So, when your business has multiple locations, you’re serving more than one audience or group of people. This type of SEO allows your website to rank higher in search results, says Callie Swanson , director of SEO at State of Writing .
What local SEO looks like today
It’s no secret that local SEO is still relevant recent mobile phone number data today. However, the playing field has changed over the years. In other words, search engines have stepped up their efforts to weed out irrelevant sites from good, legitimate ones. Therefore, you’ll need to use local SEO responsibly.
Additionally, users expect sites to be legitimate. In fact, like “near me” to find a relevant site. For example, a person might search for a nearby colombia business directory grocery store. They might type “grocery store near me” into the search bar. Various search results may then appear. Chances are, the person is looking for what’s at the top of the search results.
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As you can see, the details come into play when someone searches for something with the phrase “near me.” “Near me” is a powerful search phrase that will lead them to your site or your competitors’.
8 strategies for local SEO
8 Strategies for Local SEO](strategy.jpg) (Image Source: Pexels )
So, now that you know how and why local SEO is essential for your business, especially if your business has more than one location, it’s time to learn some strategies on how to make your online presence known. Here are 8 effective strategies to leverage local SEO:
Be precise
First and foremost, precision is key. That means:
- Make sure your business listing is free of typos.
- All contact information must be accurate as well. And,
- Have appropriate images or videos to support your ad.