Advantages and disadvantages of using front and back offers for a successful email marketing campaign
Here you will learn the pros and cons of using front and back offers in your email campaigns. Email […]
Digital Marketing
Digital Marketing
15 Benefits of Using WhatsApp for Business
Considering using WhatsApp 15 Benefits of Using Business but wondering if it’s worth it? Adding WhatsApp campaigns to your existing
Digital Marketing
10 Key CRM Benefits for Small Businesses
Your sales team can use a CRM for sales management from lead generation to deal tracking. Many CRM solutions let
Digital Marketing
32 of the Best Free Marketing Tools for Small Businesses
Marketing is essential for small businesses. At least, it is if you want to increase your visibility and get more
Digital Marketing
Explainer: What is Marketing Automation & How Does it Work
Marketing automation has become an essential tool for today’s digital marketers. But, you aren’t alone if you’re still unsure of
Digital Marketing
Email Authentication 101: How to Verify Your Sender Identity
Email authentication can make or break your campaign. Email communication is a vital part of any business strategy, but it’s
Digital Marketing
Keys to building your company’s corporate identity
Corporate identity is defined as the set of elements that convey the personality and shared values of a company .
Digital Marketing
What is hyperpersonalization and how to achieve it in 2024?
This dream of closer and more personal customer service is now a reality, thanks to hyper-personalization . Contrary to what
Digital Marketing
Customer service via chat: 4 good practices to adopt
Live chat service is a form of synchronous support where customers can get real-time assistance through conversational tools such as
Digital Marketing
Strategies to influence consumer behavior
Consumer behavior encompasses the actions that people take to satisfy their needs and desires through the acquisition of products or
Digital Marketing
Humanized communication: what it is and how it works in the age of AI
Humanizing a brand is the process of attributing human characteristics to a business entity in order to establish an emotional
Digital Marketing
Generative AI: A Complete Guide for Those Short on Time
With generative AI, there is a strong sense of uncharted territory in terms of its use. It is a truly