Here the team leader should know what we spend the most on and what the PNO/ROAS/CPA is. For some companies, we also track % spend vs % revenue for top campaigns.
For some companies, we track % spend on Google Ads vs Meta, or % spend that goes to different types of campaigns (search, DSA, shopping). We do this overview by country, thanks to which we get a benchmark and look for anomalies.
Overview of important metrics:
Quality score, ad strength, click-through rate, conversion rate, CPC, benchmark CPC, benchmark CTR for shopping. The team leader stockholder database should not monitor this on a weekly basis,
but rather on a monthly or quarterly basis – when planning. These metrics lose your priorities – where you have the most bottleneck, which if optimized, will move your campaigns the most.
In addition, the team leader should have benchmarks for these metrics in mind. What is a good conversion rate? What is a good quality score? This is important so that he can assess the given metrics and find the right opportunities, the most bottleneck.
Overview of priority fulfillment:
Every month we write down plans for what should happen in a given month. The team leader should monitor whether this is really happening.
Sometimes we can be overwhelmed by how do you recruit employees additional work that arises ad hoc, and in the end we solve something completely different than we planned. We run away from the priorities that should develop the account the most.
The team leader is responsible for bringing people back to priorities. The team leader should also check the most important tasks. Of course, he chooses what he checks based on the specialist’s level of progress.
Overview of campaign structure and targeting:
The key is to know how we target, what our structure is, and again and again – what the top campaigns are.
his area should force the team leader b2C phone list to take a look directly into the accounts and, for example, click through them a little once every 14 days.
But he should definitely check tasks that the specialist is doing for the first time, tasks in which the specialist often makes mistakes, and a completely new type of campaign. And he should also encourage the specialist to evaluate.