Digital marketing is constantly transforming, offering improved tools for business promotion. When audience needs change and technologies reach a more advanced level, new marketing trends appear. Why is it important to always be aware? Because such changes always bring improvements: they help develop a business more efficiently and save the company’s resources, and most importantly, not to lose in the competitive race. In this article, we will talk about how a business can adapt to changes in the market: we will consider the main marketing trends of 2024, which we do not recommend ignoring.
6 Must-Have Digital Marketing Trends
There are practically no radical changes in digital marketing: some trends gradually fade into oblivion, while others become even more attractive, and therefore their recent mobile phone number data influence only increases. Many digital marketing trends have moved from 2023 to 2024. So, let’s figure out what will help make marketing strategies more effective.
Implementation of artificial intelligence
Automation by connecting an AI assistant continues to gain momentum. In just a couple of years, artificial intelligence has become a must-have tool for any marketer: with its help, you can generate unique content – text and graphic, analyze the market situation and find effective solutions, optimizing the company’s budget.
One of the key trends is the use of AI in marketing research. AI can be used not only at the strategy development stage. Chatbots with artificial intelligence help to “unload” the sales department: the robot interacts with clients like a real person, which is more productive than using a regular script bot.
Advertising and sales in messengers
Telegram is the most advanced in this regard, as developers are constantly expanding its functionality. You can advertise in the messenger in several ways. First of all, this is official advertising in Telegram Ads.
It is also possible to launch separate campaigns for Telegram in Yandex.Direct and directly place advertising messages through TG channel admins. Why does Jobs to be done methodology in marketing – what is it? business promotion in Telegram work? Because the number of users is actively growing: at the beginning of April 2024, Telegram’s monthly audience exceeded 900 million people.
The main trends of Internet marketing in 2024 include the use of TG bots for sales. There are such assistants that copy the functions of the store, which makes the process of placing an order easier and faster. Transactions are also conveniently carried out using a bot in Telegram.
Omnichannel approach to promotion
Omnichannel marketing means creating a continuous experience of interaction between the target audience and the brand through different channels. For example, a person first sees contextual advertising in a search, then goes fl number to a website and makes a purchase, and later notices a “catch-up” banner on a third-party website. If they leave their contact information, you can use email marketing. The more touchpoints you can build, the better, and you don’t need to be afraid of being intrusive.
The development of omnichannel will eventually become a mandatory marketing trend, because many companies are already practicing the strategy. The competitive struggle is only growing, and in order not to “drop out”, small players will have to work harder to increase their recognition.
Brand promotion in social networks
Marketers do not perceive social networks as platforms for communication, for them it is a marketing tool, and a very effective one. Social networks fit perfectly into marketing trends, and all because in Russia more than 63 million people use them. The audience is huge, and each online subscriber is a potential client, so it makes sense to promote through social networks.
Social networks are needed not only for placing targeted advertising. Another important marketing trend in 2024 is creating a personal brand in social networks. This is the best way to warm up the audience, as it allows you to get as close to it as possible. It is better to develop a personal brand in one social network, but you can launch targeting in several at once. In both cases, the help of specialists is desirable: targetologists and SMM-specialists.
Advertising integrations with influencers
Promotion through opinion leaders (bloggers) is not the newest trend in online marketing. But it is extremely popular today. The fact is that people are already tired of traditional advertising formats. So you need to influence the target audience more gently. Using those whom they trust.
Promoting a business through cool bloggers is unprofitable. Given the cost of the service. That is why the influence of micro-influencers is growing. Their audience is small. But loyal: subscribers do not pay attention to the promotion of the blog. They are interested in the content. And this indicates high involvement. Cooperation with micro-bloggers is one of the newer trends in digital marketing. Because its appearance is caused by the growth in the number of Russian youtube bloggers.
Influencing the audience through video content
Wyzowl research has shown that almost 90% of users decide to make a purchase after watching videos. The video format is attractive because it demonstrates the product “from all sides”. Promotion with the help of video content is an unchanging marketing trend that has not lost its position in 2024, and will certainly be relevant for many years to come.
Short videos, known as Shorts, are even more motivating. The modern audience does not like to watch long videos, especially when their message is advertising. Mobile-first video content is posted not only on TikTok, it is also published on social networks, which ensures maximum coverage of the target audience. Although this is more of a mobile marketing trend (m-marketing).