GRPDIf you want to build legally valid subscriber lists, take good note of the following. The General Data Protection Regulation, also known as GDPR, is a term that strikes fear into the hearts of marketers around the world. And not without good reason! With GDPR:
1 in 3 B2B marketers expected their lead conversion rates to drop .
40% of marketers believed GDPR would significantly disrupt their existing strategy .
More than half (51%) of all marketers anticipated their email lists would become smaller .
But you can’t just ignore the new privacy law either. The consequences for not Learn how complying are enough . Enough to make any marketing manager think twice. With fines of up to 20 million euros or 4% of their global turnover .
In fact, marketing teams at
Honda and FlyBe have both experienced fines from the UK Information Commissioner’s Office (ICO) in relation to the use of email data, and the GDPR has promised to reduce them further.
So how can your business avoid these hefty fines? usa telegram data Here’s how to build legally valid subscriber lists. And how to use email marketing in this post-GDPR world.
TABLE OF CONTENTS
How does GDPR affect email marketing?
How to create legally valid subscriber lists
1.- (Re) Obtain legacy contacts permission
2.- Compilation of new email options and permissions
3.- Automation management, segmentation and decision making.
4.- Management of unsubscribe options and subscription management centers
What you should focus on to avoid fines
How does GDPR affect what is hyperpersonalization and how to achieve it in 2024? email marketing?
GDPR is the general name given to a series of EU laws on personal data protection. It takes existing data protection laws and updates them for the digital age.
However, aside from a digital makeover, the biggest change to phone database EU data protection comes in terms of its scope. These laws don’t just apply to organisations based in the EU – they also apply to anyone who stores or processes data about an EU citizen .