Corporate identity is defined as the set of elements that convey the personality and shared values of a company . The benefits of working on this document are corporate identity.
It contributes to a good perception of corporate image , which contributes to the credibility and trust of the public towards the company.
Generates greater customer loyalty : Corporate identity generates identification in customer relationships.
Identifying with the company’s values , combined with an excellent customer experience and quality products, makes it easier to achieve customer loyalty . Achieving this connection is key— 18% of
customers are willing to abandon a brand
to support causes they consider important.
It allows you to differentiate yourself from the competition: A consistent and attractive corporate identity distinguishes you from your competitors. This means that your customers will easily recognize your product and will b2b email list be more likely to remember it when making any purchasing decision.
Strengthen the sense of belonging of employees: With the existence of virtual communities in which people express their opinion about a company. Not only your external clients give their opinion in these forums. The opinion marketing trends 2024 of your employees in these communities has a significant impact on the corporate image .
Keep in mind that, for 84% of company managers , employee motivation is important for the success of their organizations.
Elements of corporate identity and successful examples
Unlike the corporate image, the elements that make up the corporate identity are controllable by the company. Some of them are: the logo, the range of corporate identity colors used, the typography, the design guide and the tone of voice.
Considered the cornerstone of a brand’s identity , the logo deserves special attention when it comes to its construction. It is possibly the visual element that lasts the longest in consumers’ memories.
An experiment with 1,000 people conducted by the car sales company Van Monster in the United Kingdom showed that 93% of the sample remembered some detail of the logos of the Audi and BMW brands.
To remain in the minds of your customers, your logo must have the ability to transcend time .
A logo should clearly convey your company’s personality
and shared values. Apple’s logo, which consists of a bitten apple, reflects the simplicity of its products. In addition, the bite suggests a note of creativity and originality. Thus, the logo encapsulates the design and innovation associated with the brand.
The colors
Using colors in your logo can help customers identify with it. According to a study by the University of Georgia , certain colors agb directory can positively impact people’s happiness.
However, before choosing the colours you will use to build your corporate visual identity, it is necessary to know their meaning. Mastering this information is an excellent starting point.
The meaning of colors has been widely studied in psychology and marketing. It is important to take into account how colors combine with each corporate identity other and with the background. For example, the Trivago logo harmoniously combines three colors on a white background.