They have a branding that stands out and speaks to you. And they offer a slick, cool, trendy product . A product whose perceived value seems so much higher than its price. Buying from these brands is also a very pleasant experience . You receive your product on time, in quality packaging and sometimes even with a handwritten thank you note. I have just given you a broad outline of the DNVB experience. But, many other things characterize these brands. You will discover in this article: What is a DNVB? (Finally a clear and exhaustive definition!).
examples of inspiring DNVBs The characteristics
shared by DNVBs that have managed to exceed one million euros in annual turnover The 6 growth levers (online and offline) of the DNVBs The 2022 panorama of French DNVBs (more than 715 DNVBs listed at Cocos Islands Keeling Email List the time of writing these lines). 1) What is a DNVB? The acronym DNVB was coined by Andy Dunn to describe this business model he invented with Brian when they created their Bonobos brand in 2007. He first appeared in The Future of Retail.
The Rise of V-Commerce an article Andy Dunn
wrote in May 2016, in Medium. DNVB stands for Digitally Native Vertical Brands . We already find 2 interesting terms in this name and which allow us to better understand them: Digitally native : We are talking about “digital” brands and therefore born in the digital age. These are brands that launch online first and whose majority of turnover will remain on e-commerce. Vertical : the notion of verticality.
These brands sell directly to their consumer via an online sales site without going through a third party. They try to limit as much as possible the number of intermediaries for the manufacture and B2C Reviews distribution of the product. But still ? They initially offer a smaller (niche) product offering for a well-defined market segment. They are thus adopting a strong position in this market segment to conquer it quickly. As I said, the distribution of DNVBs most often starts online . They are also founded, most of the time, by people who are Millennials. This is why they mainly target Millennials and Generation Z thanks to their strong presence on social networks (organic, paid, influence). However, the strength of the DNVBs does not only lie in their product or their perfect mastery of social media. She finds herself elsewhere. The firm presents two major.
advantages of the DNVBs in a study published on their site : The verticalization of the entire value chain (manufacturing and distribution) allowing DNVBs to capture a larger share of profits and thus increasing their margins up to twice as much as other traditional e-commerce platforms Management of operations strictly oriented around data , often coupled with an economic model favoring repetition and retention (such as subscriptions) capable of ensuring sound economic indicators (low acquisition cost or high CAC/LTV ratio) . The study also notes that DNVBs have grown in many FMCG categories , first in segments with high online penetration (apparel, furniture, etc.), then in other categories. with a high purchase frequency (beauty, health, etc.).