Choosing a campaign objective is one of the most underrated settings you need to choose when launching campaigns. Even most articles and help take a lukewarm approach to it: choose a campaign objective based on your goal. So how do you use objectives correctly?
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Let’s start with a quick overview of how the FB auction works. Facebook tries to bring as much value as possible to both the advertiser and the user.
Whether the ad is displayed vnpay database depends on the advertiser’s bid (and therefore the chosen bidding method – impressions vs. clicks vs. cost per conversion…) and the expected action rate.
And here we go! This action rate is based on the goal you have chosen. Therefore, the choice of goal significantly determines who your ad will be displayed to!
So when should you choose individual goals?
Sales objective: we choose it if we know that the campaigns will convert and we have a large enough budget. What else needs to be considered:
It’s important to have enough conversion setting up a company in japan data to get your campaigns through the learning process as quickly as possible. With faster learning, your ads will be more likely to be delivered and you can achieve better CPCs. Calculate how many ad sets you can have with your budget and expected CPA: Calculator .
Conversions don’t have to be just orders/leads,
But they can also be a) other micro-conversions that are either default (e.g. view content, landing page views) or custom (e.g. combination of scroll + time on page + some click on CTA), b) it can also be conditional – e.g. sending b2C phone list only acquisition orders = the goal is to tell which action will be the most and most likely to lead to conversion.
The important metrics are “conversion rate” and CTR. A campaign will deliver better if it meets its main goal. CTR is important because it shows that there is interest in the creative. This comes from the auction mechanism I mentioned above.