Welcome to Marketing, the podcast whose mission is to help you develop your online customer acquisition. I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies they have used for their business and which have worked well, whether Facebook Ads, content creation , SEO, video and more.
Grange the co-founder of the 900care brand
The concept has something to please and it is especially innovative in the bathroom products Czechia Business Email List market (shower gels, shampoos, toothpastes) which is a market with very little e-commerce penetration (barely 10% as explained to me ).
As a posed a real challenge
for this brand which launched in December 2020 and which has experienced quite exceptional growth in just 2 years and which we will try to understand in this podcast.
As always, for episodes as dense as this one, we will publish it in 2 parts.
‘s business models and the innovation that is at the heart of their products and their current offer.
You will understand that B2C Reviews innovation is really in the DNA of this brand and that it is a key factor in their success today.
Part #2: we make a big focus on Facebook ads which has been their #1 acquisition channel since the beginning and which they master perfectly.
You will discover, next week, the 3 elements that allowed them to drastically scale their expenses on Facebook while reducing their CPA.
This strategy has more than paid off as they have managed to multiply their number of subscribers by 8 in just one year.
I suggest you quickly get the program for the 1st part of the episode:
s business model
So much for the program of this podcast. I leave you now my conversation with !
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