If it’s obvious to Google that you’re looking for a page that talks about the benefits of switching to a vegan diet, it knows you’re looking for an educational page, not a sales pitch. Your intention is to research, not to convert a customer (yet).
If Google thinks you’re looking to book
tickets to Paris, it will serve you a link to an online travel agency, not a blog post about the many amazing things to do in the French capital. Its intent is to complete an online transaction, not research.
To help Google understand your intent, it looks phone number lead at the words you used in the search bar. The search engine assigns certain keywords to specific intents and then uses them to make a solid guess about your intent.
At the same time, Google has also assigned certain website characteristics to these search intents. When deciding which pages rank at the top of the SERP , Google takes this overlap of search intents into account, prioritizing web pages that clearly match the searcher’s intent.
How to optimize your content for the four types of search intent
Ensuring that Google can identify what intent colombia business directory the content on each of your pages serves is called Search Intent Optimization.
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But to do so successfully, website owners and content marketers must understand the differences between the four types of search intent.
Navigation intent
Sometimes, users don’t use Google as a search engine, but as a convenient alternative gateway to a very specific website. They know the exact website they’re looking for, but aren’t sure how to get there, so they ask Google for help.