to provide more meaningful search results to its users. The company is on a never-ending quest to separate good content from bad, and great content from good.
Their ultimate goal? To ensure that users find exactly the information they’re looking for without clicking on websites that don’t offer what they’re looking for.
This is easier said than done; there’s a ton of content out there. And Google sorts it all for you so we don’t have to .
To make its indexing and ranking of search
results more reliable, the company is constantly buy telemarketing data adjusting the many ranking logics that determine where web pages are placed when search results are displayed.
Some of these tweaks are minor and of no interest to anyone but the most dedicated SEO professionals. Others are quite important and should probably be understood by anyone doing content marketing.
In today’s post, we’ll talk about a relatively colombia business directory recent addition to this last category and a critical part of SEO success : search intent.
What exactly is search intent?
Simply put, search intent refers to WHY the searcher is performing a search.
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Take a minute and think about your own needs when you type something into the Google search bar. Ask yourself, “When a web page gives me the information I’m looking for, what am I trying to do with it?”
Are you looking for advice on a challenge in your personal or professional life? Do you want to use the information to find products that best suit your needs? Are you hoping Google will show you how to get to a specific website you don’t know how to access?
Each of these questions relates to a specific action you want to take after viewing the search results. And Google does its best to predict what that action might be and offer you the right content for it.