To successfully create and measure a nurturing campaign like this, you must first identify certain actions a lead might take that indicate their intent to purchase. This could include returning to your product pages, checking out your pricing page, or using automotive brands’ vehicle configuration pages. It could also include engagement with previously run marketing campaigns.
Once you’ve established these signals, you can segment a specific audience and target that audience with a conversion offer.
How to install it:
Install.
Create custom audiences from
your website in the Audiences section of Facebook Business Manager.
Create your audiences based on potential customers who have visited website pages that indicate high intent, such as product or pricing chinese singapore phone number list pages, but haven’t made any inquiries.
Set up a Facebook Lead Ad targeting high-intent audiences to drive sales or nudge leads down the funnel.Top Tips
You can test different web pages for your convert leads ready to buy high-intent audiences.
The Facebook pixel also allows you to set up Facebook Analytics, which offers a wide variety of insights about your website’s visits and audience.
the main metric you should focus
on is the number of actual sales your campaign generates. Tracking sales can be a bit more complicated, especially in industries where the customer journey is traditionally longer and there are multiple touchpoints across channels. With a tool like Driftrock, you can track the journey across all lead generation channels and sync contact lists information from your offline data sources, such as your POS. This way, you can track each contact until it converts to an offline sale and optimize your Facebook campaigns accordingly.