Even if this article is dedicated to digital brands. It’s quite rare to hear “digital” and “cleaning products” in the same sentence! is subscription-based. And you can order all of your home care and laundry products on their site. Which are delivered to you in great little cardboard boxes and straight to your mailbox. All on scheduled dates. For the consumer. It’s marvelous since he says goodbye to single-use plastic canisters and removes a mental burden.
that of picking up his detergent at the supermarket
Laure Favre, the co-founder of the brand, explained to me on my podcast that this is precisely the mission of : to bring about positive change in a market that is not changing much and which is Cyprus Business Email List dominated by a few large groups. We can say that it is a success since they achieved the feat of exceeding 200,000 orders in the 1st year! So much for these examples of DNVBs that inspire me! DNVBs differentiate themselves from more traditional e-commerce brands in many other ways.
I invite you to discover some of the
characteristics shared by the DNVBs. 3) The 7 characteristics shared by DNVBs Before starting this part, I specify that this list is not exhaustive. I researched the most common features of DNVBs that come up most often. #1 – A niche offer I already touched on it briefly at the beginning of this article. The DNVBs initially stand out with a niche offer, i.e. a product that meets a very specific need and attracts a
very specific clientele. An example that comes to mind is that of the brand , which stood out by selling a single and B2C Reviews unique mattress on the Internet. Their offer is very simple, which consists of delivering the mattress to the customer for a 100-night trial. It is with this simple value proposition that has grown wildly since its inception in 2015. The founder of , Julien Sylvain, explains in this interview how complicated the bedding market is: too wide an offer, technical jargon, significant price differences from one store to another, etc. In short, the jungle.