Top mistakes when working with search audiences
Audiences are an important part of search campaigns. They provide important signals for better bidding strategies, and in this world […]
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Google accounts, Sklik consultants, Meta consultants
They advise us on how and what to improve, what else we could do in our campaigns to have better
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What PPC news sources do I follow to stay informed?
Some time ago, David Janoušek from Tast suggested that I write about how to educate myself in the PPC field.
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What to do when you feel overwhelmed and tasks are flying from all directions
This time I chose a topic on how to deal with task overload. You know it, tasks are flying at
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Why we create a podcast and newsletter
Saturday’s lectures were opened by Klára Kozúbková from Sazka , who shared with us how Sazka approaches RTB . She
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Attribution windows are important
his goal is driven by “clickers”, we usually see very high CTRs but poor conversion rates. Clicks are cheap, but
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How to use campaign objectives in Meta Ads correctly
Choosing a campaign objective is one of the most underrated settings you need to choose when launching campaigns. Even most
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Overview of campaign structure and targeting
Here the team leader should know what we spend the most on and what the PNO/ROAS/CPA is. For some companies,
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8 overviews a team leader should have
What should a team leader monitor to do their job better? We recently asked ourselves this question in our team
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The Key to Understanding the Newest Generation of Consumers
It is well known to those in the marketing field that, Gen Z is growing into working age and becoming
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Create Videos That Attract Attention
Audiovisual formats like Reels and TikToks engage more human senses and capture users’ attention more easily. So why not use
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Don’t sacrifice authenticity in the name of convenience
AI doesn’t do research, it simply pulls information from different articles, which may be incorrect, irrelevant, or outdated. Sometimes it