What is Conversational Marketing and what are its benefits?
Conversational marketing is a strategy that aims to establish dialogues with customers through interactive channels, such as online chat, social […]
Digital Marketing
Digital Marketing
Digital Marketing
Humanized communication: what it is and how it works in the age of AI
Indeed, according to Zendesk’s CX Trends 2024 , 70% of leaders plan to integrate generative AI into many of their
Digital Marketing
Generative AI: A Complete Guide for Those Short on Time
What was once a novelty is now part of the foundation of different technologies, even in sectors such as finance,
Digital Marketing
[TOP 4] Disadvantages of chatbots for customer service
However, consumers still have reservations about using them. According to data from Userlike , 60% of customers prefer to wait
Digital Marketing
What is a chatbot? What is it for and how does it work?
Also called virtual assistants, chatbots are preconfigured programs that can instantly decode questions, query the database, and immediately answer users’
Digital Marketing
Team integration: How is AI applied in the process?
With remote work growing by 27% in 2022 , it is becoming increasingly challenging to achieve efficient team integrations with
Digital Marketing
Purchase intent: how to detect and analyze it with AI?
For companies, this is critical information, as it allows them to develop effective marketing strategies and meet customer needs at
Digital Marketing
5 Signs Your Business Needs a New Website
You’ve had your business website for years. It looks good, right? Is there any reason you’d need a new business
Digital Marketing
4 Best Destinations for Senior Living Digital Marketing
Finding your target audience online can be almost as difficult as converting them. That task is even harder for busy
Digital Marketing
Why You Need Transparent Advertising When Marketing Your Addiction Treatment Center
When a new patient comes to your door, they’re probably at or very near rock bottom. Up until the point
Digital Marketing
Artificial intelligence in marketing
There is no doubt that the last few years have been significant for artificial intelligence. In an instant, this technology
Digital Marketing
Marketing Trends 2024
Digital marketing is constantly transforming, offering improved tools for business promotion. When audience needs change and technologies reach a more