his goal is driven by “clickers”, we usually see very high CTRs but poor conversion rates. Clicks are cheap, but the cost per conversion or CPC is terrible.
By the way, you can check out Jon Loomer’s case study, who tested goal selection vs traffic quality and came to similar conclusions. He achieved the lowest prices per quality visit when optimizing for quality visit conversion.
Engagement Goal:
We use this objective when organic posts are getting a lot of shares and conversions. This is because this objective gives you conversions bc data america that are partially free, thanks to the organic reach of the shares.
We also combine it with a conversion goal. In the first phase, we collect comments on a post and then put them into campaigns optimized for conversions.
We also use it for promo videos:
In combination with “conversions”. That is, we want the ad to have the greatest possible reach through good CTR in that conversion corporate venture capital in japan campaign. Secondarily, it helps engagement and trust (if people comment positively or it has 1000 likes -> you attract and support CTR -> more positive results of the conversion campaign.
It is important that it is a “dark post” and thus preserves the ID. If there are more ads, we publish the best one according to the conversion metrics, ctr, positive engagement.
Awareness Goal:
This is where we’re getting into the b2C phone list thick of it. When using this objective, you have to expect that your campaigns will have a very low CTR. So don’t plan on doing remarketing in the next phase.
You really need to be focused on getting your message across to as many people as possible at a certain time or frequency.
We use it for videos to collect audience engagement and for videos to have reach -> e.g. we launch a video for engagement through acquisition and then remarket in static or stories format.