There is no doubt that the last few years have been significant for artificial intelligence. In an instant, this technology has transformed from a geek toy into a recognized phenomenon and attracted the attention of the entire world. It is not surprising that it was quickly used in advertising. Moreover, today AI is no longer just a trendy word, but a really useful tool that allows you to significantly increase the effectiveness of promotion. Let’s objectively assess the impact of artificial intelligence on modern marketing.
What is AI in Digital Marketing
When reading the latest news about artificial intelligence in advertising and marketing, many people perceive only superficial information and do not delve into the essence of the issue. A shallow understanding of the features of the technology often leads to incorrect use of the term.
For example, many people mistake regular chatbots for AI. In reality, virtual assistants do not always use generative models. The developer programs the specific database by industry chatbot to conduct scripted dialogues and pre-programs its reactions to keywords and phrases. Even if it seems to you that the virtual assistant has intelligence, this does not mean that AI was used in its creation.
AI Use Cases in Marketing
Every day, more and more companies are starting to use AI for a variety of purposes – from publishing posts on social networks to personalized email newsletters and generating creatives. Let’s look at the main ways to use artificial intelligence in marketing.
Content generation
The launch of OpenAI’s ChatGPT platform in late 2022 has given rise to new use cases for artificial intelligence. The generative chatbot helps marketing teams save time and money by creating marketing messages, advertorials, email copy, video captions, and other types of content.
For example, the streaming service Netflix uses a particular customer’s viewing history to create cards with recommendations. If you have marketing Trends 2024 watched a lot of content with a certain actor, this will influence the design of other films with him. The poster for it will feature this particular artist – this method helps to attract the attention of viewers.
Audience segmentation
AI-powered tools help companies differentiate audiences correctly and effectively based on various characteristics, interests, and behaviors. They improve targeting and make advertising campaigns more effective, ultimately contributing to higher engagement and higher ROI.
Chatbots for customer service and support
AI bots are increasingly being used to improve certain aspects of customer service. Once trained, virtual assistants can interact with people at any stage of the fl number sales funnel, helping to solve their problems very quickly and effectively and significantly increase customer satisfaction.
Smart advertising
AI technologies in marketing expand the possibilities for placing ads in the digital space. They allow you to take into account the context, customer purchase history and their preferences to display relevant ads and maximize conversion rates.
Online giant Amazon uses AI to do just that. When it comes to creating a list of recommended products, it uses predictive analytics to determine how likely a customer is to make a purchase. This helps Amazon’s marketing team understand which products to offer to which customers.
Search Engine Optimization (SEO)
Implementing AI-based solutions to improve SEO helps marketers improve their website rankings and develop smarter marketing strategies. AI enables content creation and optimization to meet ever-changing SEO standards.
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Using Artificial Intelligence in Marketing
New AI-powered solutions hit the market almost every day. Almost all of them promise mountains of gold for marketers. However, not every one of them actually brings any benefit. You will have to independently study and test hundreds of tools to determine those that can be optimized for your business.
Like any new technology, artificial intelligence in modern marketing has both advantages and disadvantages. For it to be useful, you need high-quality and accurate data. In addition, it is necessary to comply with all information security laws to avoid fines and reputational damage.
Digital marketing agency 360 MEDIA offers optimal AI-based solutions tailored specifically for your company. Our specialists will help you create and train neural networks, implement them in your marketing strategy, attract traffic and win the attention of your target audience. Keep up with global trends and leave a request on the website!