Ad Badger’s comprehensive 12-Step Guide to Amazon PPC is a beautiful example of how to use content formatting to align an article with informational intent.
4. Write smart and detailed subtitles
Don’t make the mistake of thinking you should telegram data only offer content in list format to align with informational intent. Let’s turn to Google to see what other popular formats offer informational content.
When you Google “how to get a management position without experience!” the first search result is a list-based! step-by-step article. However! the next four are simply well-written articles with subheadings that separate the article content into logical sections.
If your article is trying to answer a very specific question! do so immediately and without using superficial content.
Also! make it very clear that you understand the colombia business directory question being asked and that your content contains the answer.
Let’s look at an example.
When I searched Google for “when is the best what are the differences time to visit Playa del Carmen?”! the first result was this USNews.com page titled: ” The Best Time to Visit Playa del Carmen. “
There’s a pretty obvious correlation. The page title contains the actual question! and the answer to that question is directly below it without any digression or introduction.
To make it even clearer! the answer text even repeats part of the question: ” The best time to visit Playa del Carmen is between April and May.
Commercial attempt
A commercial searcher is someone who is close to purchasing something online! but isn’t 100% sure what it will be yet.
These searchers know there’s a type of product or service that solves their problem! and they’re motivated to make a purchase! but they’re still in the process of finding the best option for them.