Since the iOS 14 update, there has been a lot of published content, opinions and debates about this update and the definite impact on Facebook advertising campaigns.
It is therefore possible that you know (more or less) the consequences for your Facebook Ads campaigns.
But do you know the potential solutions
When a change as major as this update makes so much noise, there are bound to be things that are not true or accurate and false beliefs that are created in the minds of advertisers.
Hence my decision to post a full article after
everyone else about the iOS 14 update and its impact on your Facebook ad campaigns. This time, I think I know enough to tell you about it.
This article aims to summarize as succinctly as possible:
The iOS 14 update (discovering App Tracking Transparency)
Who is impacted by this update (besides Facebook)?
The direct and indirect consequences of the iOS 14 update for advertisers
How to measure the potential Malta Business Email List impact of the iOS 14 update on your campaigns? The 2 steps to take (as soon as possible) to prepare now
The bad news is that you will surely be reading this article after this update has been rolled out given that it was officially released on April 26, 2021.
The good news is that for now we have enough
information, hindsight and tools to prepare for this update. You will of course discover them in this article.
Additionally, this article B2C Reviews will be updated regularly as time goes by and the solutions Facebook offers for advertisers.
So don’t panic. I will be your guide
I suggest you waste no time and start this article with yet another explanation of the iOS 14 update.
e update of iOS 14.3 (to be exact) is the entry into force at the beginning of
App developers on iOS devices (iPhone and iPad) should, without exception, use this framework on their iOS app.
First, developers will have to give users the possibility to consult, on all the pages of their app, how their data is used by this application.
They will also need to provide details of their data use policies, what data they collect and how they use it.
So far, nothing too bad, but wait for the rest.
Second, iOS app developers will be to track their data and access their Unique Advertising Identifier is what the prompt looks like asking for permission to use your data.