Real Time Marketing (RTM) is nothing new, but thanks to the power of social media, more and more businesses are starting to consider it as an effective form of online marketing. RTM is bold, loud, and undoubtedly one of the best ways to attract attention. What’s more, RTM doesn’t require fancy technology, extensive planning, or complex automation: all it takes is a clever sense of timing and a touch of creativity. We’ll explain why real time marketing pays off and how you can use it to increase sales and traffic to your website.
What is real-time marketing?
Real-time marketing is when brands and marketing agencies respond quickly to local, national, or global events happening online or offline, trying to insert corporate marketing into consumer conversations via social media messaging. RTM is the antithesis of forward planning, as it relies solely on relevant news and viral moments.
Some argue that RTM techniques also croatia telephone number data include planning content around holidays and recurring occasions (like Christmas and Black Friday) as well as planned events (like Oscar Night). Another group believes that true RTM is improvisational, meaning that it only includes unpredictable events and allows the brand to ride the wave of the moment.
This marketing approach really matters
Because it provides the latest updates on any news or activities as soon as they are revealed. Let’s look at the Twitter platform. Twitter is the how to create an effective call to action – 7 tips perfect place to find businesses that can benefit from real-time marketing. On the microblogging site, anything posted could be viewed by millions; and #hashtags act as a trigger for a post to go viral within minutes. People eagerly await and actively participate in commenting on the latest news, which translates into brand exposure, increased credibility, and of course, profits for the business. It is worth emphasizing the fundamental importance of RTM: being active and interactive increases the engagement of followers as well as facilitates dialogue.
Why do companies use real time marketing?
Each brand may have a different set of goals and objectives that they hope to achieve through real-time marketing efforts. Wayin’s research also focused on the reasons why brands invest in RTM, as shown below.
real time marketing research
As the graphic above shows, the most popular goal of engaging in real time marketing is not to sell products or services directly to the consumer, but to attempt to establish meaningful relationships with customers.
What are the benefits of using real time marketing?
It diversifies your content. Content should be diverse, different people want to watch different things – to reach the widest audience, you need to provide a range of good content. While blogs can be longer and showcase your knowledge, sometimes your customers need a bit of “entertainment”. RTM aims to inform your audience about what is happening at the moment, while subliminally advertising your brand. It doesn’t require a lot of detail – the texts should simply be catchy and memorable to the audience. By reacting to the latest events, you can also gain a new audience.
RTM increases audience engagement.
76% of brands say that using RTM has increased their customer engagement. It seems that real-time marketing can really bring customers conduit china and businesses closer together. By creating relevant content that is connected to what’s happening in the real world, brands are more likely to create a message that resonates with customers.
RTM delivers real, tangible success . 25% of brands say using RTM improves conversion rates and ROI. When customers are exposed to more relevant and authentic messaging, they’re more likely to feel connected to your brand, and that trust makes customers feel more comfortable making purchases. It can also help improve brand effectiveness. Social media strategy can take up a lot of time and resources, but RTM allows for quick and relevant content creation without a resource-intensive method.
Increases sense of urgency.
Everyone wants to stay up to date with the latest trends. When companies adapt their marketing to consumers in need, their products or services become more appealing. Current needs and trends motivate people and encourage them to engage with your brand. By crafting ads to reflect current events or trends, consumers recognize how relevant your products or services are at that moment.
It is inexpensive. Real time marketing does not require a large financial outlay, which makes it one of the best ways to market products or services for small businesses. With a little speed and creativity, you can easily connect your brand with current and potential customers by addressing the most popular topics and viral events on the Internet.