Google takes hundreds of metrics from your site, such as readability, loading speed, and backlinks, and uses them to assess whether your site is trustworthy and whether the information you provide is a good answer to the question. These things affect how Google sees your site. So, how much organic traffic you get and how your customers will perceive your site.
It is therefore essential to thoroughly check all the most important elements on the page to ensure that it is well optimized and brings us the most effective results possible. Let’s look at 10 key aspects that you need to check on your page.
1. Is your content up to date?
Are you sure you care about updating content and regularly creating new texts on your website? It is worth checking articles on the company blog and adding updates if there have been changes in the scope of a given topic. It is a good idea to add “evergreen content”, i.e. content that is eternally alive, timeless and always sought after. Google also values systematic SEO optimization , i.e. introducing new content and improvements in accordance with the requirements of Google algorithms.
2. Do you have an SSL certificate?
SSL certificate
What is SSL and why is it so important for a website? SSL (Secure Socket Layer) is a network protocol that has become the universally accepted standard for encrypting data on the Internet. It allows for secure connections between a web browser and a website server. This ensures the confidentiality of all information sent in both directions.
The lack of SSL encryption is fortunately becoming less common, but it still happens. Studies show that about 10 percent of websites do not have an SSL certificate. You do not want to be in that 10 percent!
Why? Because Google and other browsers will display warnings stating that this site is not secure. This undoubtedly scares away croatia telephone number data customers because it destroys trust in the site. Show potential customers that your site is secure and trustworthy – investing in SSL is now a must!
3. Are there any broken links?
This is not an obvious why are core web vitals important in seo? mistake, but it can have a negative impact on our position in Google. This is especially true for long-standing websites with a lot of blogs and old content. Broken links are most often caused by a change in the structure of the site.
If there was no redirect for these URLs, they simply go to a 404 page. When you launch your site, you need to go through and check all of your main menus and non-essential system or privacy pages.
4. Do you have a privacy policy and cookie information?
Everyone is irritated by the new GDPR regulations. They are a source of many incomprehensible rules and problems for website creators, marketers and customers. However, there is no way to circumvent this law, so you have to adapt to it.
The manifestations of GDPR implementation in the European Union countries are visible in everyday life and on the Internet. This primarily concerns the information obligation contained in Article 12 of the GDPR. The easiest way to meet this requirement is to create a privacy policy and include all the necessary information there, including the administrator’s data and contact details, information on the purpose of transferring personal data, as well as how it is processed and what rights the data subjects have.
processing of personal data
An important aspect is also consent to display notifications or encourage subscription to the newsletter. Remember that the law prohibits sending unsolicited commercial information. If we want to send information to our users, encourage them to subscribe to the newsletter.
5. Do your contact forms include legal notices?
One of the things we look for when evaluating a website is whether it has a proper legal notice when personal data is submitted – when someone places their name or email address on your site, such as the Blumo contact form. It’s worth conduit china being GDPR compliant, especially if you’re a marketing agency. After all, we want genuine, freely given, informed consent from people to talk to us. We don’t want to spam anyone!
6. Is your website responsive – mobile-friendly?
The next thing we look at is the mobile responsiveness of the site. You can go to Google’s mobile responsiveness test and put the URL there. In recent years, the majority of traffic has come from people using mobile devices – they’ve taken over from desktop, so it’s best not to put off users with inappropriate fonts or overly large images.
Google assumes that more than half of Internet traffic comes from mobile devices. This is why something called the mobile first index was created. First, your mobile site is considered for indexing, and only then for desktop devices. So it’s good to make sure that your site displays properly on smartphones. You can run a special online test or simply test it on your phone.