To increase their growth, the DNVBs must develop offline, especially when we know that before the crisis, physical sales represented 90% of retail trade in France. They are slowly but surely moving from an -only model to a multi-channel model . They become ONVB ( Omnichannel Native Vertical Brands ). The figures from the 2023 DNVB barometer , produced by the DNG and. Show us that: 75% of DNVBs are multi-channel 32% of turnover is achieved through. Physical channels (in-house store or wholesale) +43.2% average basket surplus generated in store vs online This should not surprise you.
However, the physical point of sale remains
the most effective way to provide complete and differentiating experiences, as explained by Vincent (CEO and founder of the Digital Native Group) in this press article . Physical points of sale make it possible to extend this customer experience with the same codes and similar Maldives Business Email List methods. This is called the . Vincent gives the example of My Jolie Candle which offers scented candles containing a jewel. For this product, a physical store where sellers can explain the concept. Smell the candle and show the jewelry is certainly more
meaningful than a visit to a website
It must therefore be understood that a DNVB first develops online. But can also open physical points of sale and thus adopt an omnichannel acquisition strategy. Note also that many DNVBs that I have already mentioned in this article have chosen to open physical points B2C Reviews of sale for a few years: Bobbies. Jimmy Fairly, , etc. In addition to all the channels I mentioned, some DNVBs choose to develop through other.
channels achieved through physical channels (in-house store or wholesale) +43.2% average basket surplus generated in store vs online This should not surprise you! However, the physical point of sale remains the most effective way to provide complete and differentiating experiences, as explained by Vincent.