Link building is probably the most difficult pillar of SEO, but it can also have the biggest impact. In addition to content and technical SEO, an e-commerce site’s backlink profile has a huge impact on achieving greater visibility for your target keywords.
We’ll show you some of our favorite ways to earn valuable links to help boost your online retail business.
1. Earn links with good quality content on your site
By creating high-quality, valuable content, your site can serve as a “link-worthy” resource for customers and professionals in your industry. This content can be both “evergreen” and timeless, from a fun infographic to a large-scale industry report. Similarly, creating guides, tutorials, and reviews can be a great way to address user needs.
link building in business
2. Suggest a product or service for review
Another great strategy is to partner with journalists and popular influencers to feature your product in upcoming shopping guides. Both journalists and bloggers often partner with companies to receive products in exchange for a review (bartering).
Offering free product samples to relevant, influential people in your industry is a powerful way to increase referral traffic and the backlink profile of your e-commerce site. However, it’s important to do your research and focus on croatia telephone number data relevant blogs, YouTube channels, and influencers, as Google places more value on backlinks from sources that are related to the topic. Choosing the biggest influencers doesn’t always lead to the most influential links.
3. Write guest posts on industry websites
Guest posting is a great way to share your knowledge and experience while building links. This strategy can target a specific covid-19 vaccination points on google maps niche of your target audience, which can then lead to referral traffic as a result of your article’s success. Many reputable publications include backlinks in their guest posts because they understand the value they bring to the author. By doing a quick inspection of the source code on the page, you can determine if the “nofollow” attribute is being used in the links.
4. Analyze your competitors’ backlinks
Research your competitor’s link building strategy. Using tools like Moz Link Explorer or Ahrefs, you can audit your competitor’s backlink profile. With this information, you can start to get a sense of where your competitors are appearing and why.
You can also use these tools to find broken backlinks to your competitors. E-commerce sites often remove pages when they are down, meaning the link source points to a non-existent page. You can contact these publications to bring this to their attention and provide a replacement example on your site, earning yourself a valuable backlink in the process.
Finding opportunities is one thing, but we want to make sure that the backlinks to our sites are going to be valuable. Obtaining backlinks by focusing on quantity over quality will not only make your link building less effective, but it can actually hurt your site’s rankings.
backlinks
5. Attend or speak at industry events
Another great link building strategy you can use is to sponsor, speak at, or attend events, especially if they are high profile and industry conduit china specific. This has many benefits – increased visibility/brand awareness, web traffic, and new leads. Large events will often have their own website, which will link to your e-commerce site. Your attendance at these events can then lead to other links from attendees blogging about your talk.
6. Find unlinked mentions of your business
Another way to leverage link building for e-commerce success is to find unrelated mentions of your brand or site, contact the publisher, and ask them to include a link. You can explain that this will benefit users by linking directly to the listed sites, thus increasing the likelihood of them using the publisher’s site in the future.
7. Product advertising gimmicks
E-commerce stores can also use product tricks to generate top-notch backlinks to key landing pages. Brands can create assets that generate relationships and stir emotions. Controversial or simply event-based campaigns like these can gain hundreds of links to a page and expand reach and audience – as a real-time marketing strategy. This method is replicable in any e-commerce industry – all you need is a quirky idea and digital PR support to get results.
Linkbuilding – an important tool for e-commerce success
linkbuilding in e-commerce
Link building is an incredibly effective way to increase the organic visibility of your e-commerce site. Whether it’s creating regular, high-quality content, guest posting on external sites, or simply creative ideas to gain the attention of your audience through real-time marketing, e-commerce businesses have a ton of tactics to build a backlink profile in 2024.